About Howie Le
Founder & CEO of BTBY – Be True Be You
Howie Le is more than a CEO — he’s a voice for authenticity, self-love, and unapologetic individuality. His journey wasn’t about chasing perfection, but rediscovering the truth of who he really is. For years, Howie lived trying to meet the expectations of others, silencing parts of himself just to be accepted. But through deep self-reflection, he realized that true happiness comes from within — from embracing your uniqueness, not hiding it.
Driven by that awakening, he created BTBY (Be True Be You) as a movement, not just a brand. It’s a reminder that you are enough — just as you are. No matter your background, struggles, or story, your most powerful self is your true self.
Today, Howie inspires others to break free from labels, love who they are, and live boldly in their truth.
“You were born to be YOU, not anybody else.” — Howie Le
BTBY "Be True Be You"
If You Don't Know, Now You KnowTM
NO MATTER WHO YOU ARETM
Our Mission
At BTBY, our mission is to empower individuals to embrace their authentic selves, unapologetically. We believe that self-worth isn’t something you earn — it’s something you already have. Every piece we create is a reminder that you are enough, just as you are. Through meaningful designs and messages, we aim to inspire self-love, confidence, and the courage to live life on your terms.
We are here to build more than a clothing brand — we’re building a movement. A movement that stands for truth, individuality, and inclusion. Our community is for everyone, no matter who you are or where you’re from. By encouraging people to “Be True Be You,” we’re creating space for real stories, real style, and real people to be seen and celebrated — exactly as they are.
At BTBY, we believe that the most powerful thing you can be is yourself. Our slogan isn’t just words — it’s a way of life. It’s a call to embrace your truth, break free from expectations, and live unapologetically. Whether you’re bold, quiet, loud, different, or discovering who you are — there’s space for you here. Because in a world that tries to define you, we remind you: You define yourself. Be True. Be You. Always.
