🔒 Privacy & Cookie Policy

Effective Date: May 29, 2025

Your privacy is important to us at BTBY – Be True Be You. This Privacy & Cookie Policy outlines how we collect, use, protect, and disclose your personal information when you visit our website btby.ca or interact with our services.

1. Who We Are

BTBY is a Canadian-based fashion brand promoting self-expression and authenticity. Our website address is: https://btby.ca.
For privacy inquiries, contact us at: 📧 sales@btby.ca

2. What Personal Data We Collect

When you visit or shop with us, we may collect the following information:

a. Information You Provide

• Name, email, phone number
• Shipping & billing address
• Payment information (processed securely by third-party gateways)
• Account details if you register

b. Information We Automatically Collect

• IP address, device/browser type
• Pages visited, time spent on site
• Referral URLs
• Location (approximate)

3. How We Use Your Information

We use your data to:

• Process and fulfill orders
• Send order confirmations and updates
• Improve your shopping experience
• Offer promotions and marketing (with your consent)
• Ensure security and prevent fraud

We never sell or rent your personal data to third parties.

4. Marketing & Communication

With your permission, we may send you promotional emails or offers. You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting sales@btby.ca.

5. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience and track performance.

What are Cookies?

Cookies are small text files stored on your device when you visit a website.

Types We Use:

• Essential Cookies: Necessary for the website to function properly.
• Performance Cookies: Help us understand how users interact with the website.
• Functional Cookies: Remember choices like your language or region.
• Marketing Cookies: Used for advertising and social media features.

You can manage or disable cookies through your browser settings.

6. Third-Party Services

We may share your data with trusted third parties like:

• Payment gateways (e.g., Stripe, PayPal)
• Shipping providers (e.g., Canada Post, UPS)
• Email marketing platforms (e.g., Mailchimp)

These partners are contractually obligated to protect your information.

7. Data Retention

We retain your personal data only as long as necessary:

• For order history and account services
• To comply with legal obligations
• For fraud detection and dispute resolution

8. Your Rights

As a user in Canada (and under applicable privacy laws like PIPEDA), you have the right to:

• Access your personal data
• Correct or update inaccurate data
• Withdraw consent
• Request deletion of your account

To make a request, email sales@btby.ca.

9. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from minors.

10. Data Security

We use industry-standard encryption and security protocols (SSL) to protect your data during transmission and storage. However, no method of transmission over the internet is 100% secure.

11. Changes to This Policy

BTBY reserves the right to update this Privacy & Cookie Policy at any time. Changes will be posted on this page with the updated date.

12. Contact Us

If you have any questions or concerns about your privacy, please reach out:

📧 Email: sales@btby.ca
🌐 Website: https://btby.ca